Paris Fashion Week | VETEMENTS SS27

Hair Lead: Pablo Kümin

As the official hair product partner of the VETEMENTS' SS27 show at Paris Fashion Week, with Lead Stylist Pablo Kümin inspiring the show’s hair expression. A creative partnership forged from a mutual vision to elevate the everyday and reinterpret what luxury can stand for. Pablo developed a series of looks complementing the collection's exploration of the notions of androgyny. Going against the grain of unified runway expression, Pablo respectfully embraced the strength of the casting, addressing each model’s individual personality.

The boundary-pushing looks created, heroed soft, lived in textures with blended out ends. Some veered into a stronger, almost overloaded, oversaturated space. The full collection of Mr. Smith Products has been used thoguthout backstage, with key focus on Primer, The Foundation, Dry Texture Spray, Volumising Spray, Hairspray and the Serum to achieve the looks.